Tesco’s downfall: should a business be “data driven”?
Oct 31, 2014 |
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Harvard Business review has an article on the recent troubles at mega-retailer Tesco. It seems Tesco’s much-vaunted customer analytics capabilities have done little to help it hold off its competitors in its core UK market. Michele Kiss at Web Analytics Demystified has a nice commentary and reflects on the role of analytics in business decision-making. The way that … read more