Uncategorized

Tesco’s downfall: should a business be “data driven”?

Oct 31, 2014 | | Say something

Harvard Business review has an article on the recent troubles at mega-retailer Tesco. It seems Tesco’s much-vaunted customer analytics capabilities have done little to help it hold off its competitors in its core UK market. Michele Kiss at Web Analytics Demystified has a nice commentary and reflects on the role of analytics in business decision-making. The way that … read more